Anzaar Rana
Growth Marketer
About Me
For over a decade, I've thrived in the dynamic world of marketing and sales, partnering with brands to unlock their true potential through innovative, data-driven strategies. My expertise spans a wide range of disciplines, including performance marketing, user acquisition, ad tech, and digital media sales. I'm passionate about crafting impactful cross-channel campaigns that drive measurable results for the business.
Currently, I lead global user growth initiatives for Waze at Google, where I leverage my deep understanding of the digital landscape to connect with users worldwide.
I'm a highly analytical and results-oriented individual with an ability to identify opportunities, develop creative solutions, and execute effective campaigns that exceed expectations. I'm energized by the challenge of staying ahead of the curve in an ever-evolving industry and constantly seek new ways to innovate and optimize performance.
My Work
Global Growth Marketing Lead (Waze),
Google, New York City
MARCH 2022 - PRESENT
• Leading Waze's global user growth, media and creative strategy, driving strategic acquisition initiatives
• Partnering with Waze's executive leadership to deliver on business goals
• Transformed Waze's paid media into a key growth engine, contributing XX% of new Monthly Active Users
Search Ads Lead,
Google, San Francisco
MARCH 2016 - MARCH 2022
• Led Search Ads strategy and initiatives for some of the world’s largest tech and telecom advertisers, managing a $200m+ annual spend
• Served as Google's strategic search marketing lead during the T-Mobile-Sprint merger
• Awarded the 2021 Telecom Search Innovation Award for driving omni-channel bidding success
Digital & Retail Marketing Manager,
YES Bank, Mumbai
MAY 2013 - FEBRUARY 2016
• Orchestrated Yes Bank's digital marketing strategy across owned and operated channels, exceeding user growth and efficiency targets, while managing an INR 100m+ media budget with exceptional ROI
• Drove successful redesign of www.yesbank.in, boosting site speed, engagement and lead generation
Education
Skills
Performance Marketing | Ad Tech | Media Planning | Search Marketing
Google Marketing Platform | Marketing Automation | Marketing Analytics
Strategic Partnerships | Go-to-Market Strategy | Consultative Sales
Thought Leadership | Critical Thinking
