Anzaar Rana
Performance Marketing
About Me
The marketing world constantly evolves as our society's needs evolve, and my mantra is to always stay ahead of that curve. Over the years, I've helped brands define their true business goals and helped them achieve those with innovative marketing solutions.
I am a seasoned marketing and sales professional with 10+ years of experience in Performance Marketing, User Acquisition Strategy, Ad Tech and Digital Media Sales. I have extensive experience with digital marketing tactics, including search, discovery, video and social, along with excellent planning, analytical and problem solving skills.
At Google, I lead Waze's paid media and performance marketing team.
My Work
Head of Performance Marketing (Waze),
Google, New York City
MARCH 2022 - PRESENT
• Overseeing Waze global media strategy, planning, buying and optimization
• Building and deepening relationships with media agencies, publishers, platforms and internal stakeholders
• Partnering with Waze's executive leadership to deliver on business goals
Search Ads Lead,
Google, San Francisco
MARCH 2016 - MARCH 2022
• Headed strategic initiatives for Search Ads adoption and for improving search marketing performance for North America and EMEA advertisers
• Fostered relationships with some of the world's largest tech and telecom companies (including HP, Intel, GoPro, Sonos, Apple, T-Mobile, Verizon) - $220M annual spend portfolio
• Drove adoption of automated bidding, data-driven attribution, profit bidding and ad tech maturity index
Digital & Retail Marketing Manager,
YES Bank, Mumbai
MAY 2013 - FEBRUARY 2016
• Led all digital marketing efforts for YES Bank, encompassing website, search, display and video ads, email and social channels
• Surpassed growth and efficiency targets by effectively managing integrated lead generation campaigns (over INR 100M budget)
• Directed the redesign and launch of www.yesbank.in, resulting in a significant improvement in site speed (30%), engagement (10%) and lead generation (5%)
Education
Skills
Performance Marketing | Ad Tech | Media Planning | Search Marketing
Google Marketing Platform | Marketing Automation | Marketing Analytics
Strategic Partnerships | Go-to-Market Strategy | Consultative Sales
Thought Leadership | Critical Thinking
