About Me
I’m Anzaar Rana, a growth strategist and performance marketing leader with over 13 years of experience building acquisition engines that scale.
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I’ve helped brands across industries, from global tech and telecom giants to fast-moving consumer apps, unlock measurable growth through data, creative, and experimentation. My work combines analytical depth with hands-on execution, whether it’s managing a $200M+ budget, building a team from scratch, or leading expansion into new markets.
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During my time at Google, I led global growth and performance marketing for Waze, transforming how the brand approached paid media, measurement, and creative optimization. Before that, I managed search and performance strategy for clients like HP, GoPro, Apple, Sonos, and Verizon. Earlier in my career, I built Yes Bank’s digital marketing foundation in India, leading website transformation and doubling acquisition efficiency.
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What drives me is simple: helping companies grow faster, smarter, and with purpose. I partner with founders, CMOs, and marketing teams to uncover scalable opportunities, fix inefficiencies, and design strategies that deliver real business impact.
What I Do
Growth Strategy & Advisory
Develop and execute global go-to-market strategies that drive acquisition, retention, and long-term brand growth.
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Performance Marketing Leadership
Rebuild and optimize paid media across Google Ads, Meta, Apple Search Ads, and emerging channels to maximize ROI and efficiency.
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Measurement, Attribution & Experimentation
Design experimentation frameworks, define attribution models, and build dashboards that make performance measurable and actionable.
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App Store & Search Engine Optimization
Optimize your digital footprint to drive incremental conversions, installs, and engagement across web and app ecosystems.
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Creative Strategy & Testing
Combine data and storytelling to identify the messages and formats that move the needle.
Brands I’ve Partnered With
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Impact
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Delivered 10%+ of Waze's total user growth through global acquisition initiatives.
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Built measurement and attribution frameworks adopted across 20+ markets.
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Scaled paid media strategy to drive efficiency and profitability across multiple platforms.
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Established Waze's global App Store Optimization foundation, generating 150K+ incremental installs per month.
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Managed $200M+ in annual ad spend across tech, telecom, and consumer brands.
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Led marketing integration for T-Mobile and Sprint merger, exceeding performance targets.
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Increased high-value user engagement by 10% through creative testing and targeting innovation.
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Improved digital efficiency for Yes Bank, boosting lead generation by 15% while reducing acquisition cost.
My Skills
User Acquisition | Performance Marketing | Ad Tech
Go-to-Market Strategy | Media Planning | Measurement & Attribution
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Partnership Management | Consultative Sales | Negotiation
Thought Leadership | Critical Thinking
